We were hired by a self-development coach for large organizations in the West Coast. She wanted her competition mapped out, identify differentiators and draw a communication plan. She has a unique understanding of the intersection of arts, technology and human connection.
Our journey on this project
The client submitted a brief in a Word document, sharing her vision, her specific goals, and the expected outcome. We had upfront meetings to understand her vision, after which, we evaluated where her brand was today vs her competitors, provided areas of differentiation that she could highlight, and established a communication plan.
